Mission, Vision and Values

Our Mission

To change the world by equipping individuals, families and workplaces with cutting-edge psychological health and safety coaching tools.

We believe that by doing this we will help people develop the practical coaching skills and tools they need to create fulfilling relationships, workplaces, and lives.

Ultimately, our mission is to help people transform the problems and stresses they're experiencing into peace, freedom, happiness and the practical realization of their own highest potential mission in life.

Our Vision

To create a world where people feel safe enough to stop "playing it safe":

In families, teams and organizations that don't feel safe people stop trying to be their best selves.

Conversely, when people feel safe to be who they are, say what they want to and step outside of the norm without risking rejection, ridicule or negative judgement, their performance increases exponentially.

We envision a world where people are equipped with what they need to take the risk of being the best they can be one day at a time.

We envision lives, families and workplaces where people laugh, love and live out the legacy that they're here to share with the world before they leave it.

Our Values

Individual Responsibility First:

Virginia Satir coined the phrase: "Peace within, peace between and peace among." To describe what she saw happen in systems where transformation started within the individuals she worked with.

We believe that personal responsibility and leadership for creating psychologically safe and healthy relationships starts with each individual being willing to do their work inside.

Lasting changes only ever happen when someone is willing to start with themselves. Then it flows out to include the people around them, the communities they belong to and the systems that they contribute to. 

What We Experience is the Litmus Test:

What we experience is what we know. Learning doesn't really happen until we actually do something. You don't really know how to ride a bike until you actually ride the bike.

There are Four Essentials: Integrity, Congruence, Compassion and Grace:

The practice of integrity, congruence, compassion and grace:

  • Integrity is doing what we say we're going to and when we don't own it
  • Congruence is being true to yourself.
  • Compassion is seeing ourselves and others in our highest good.
  • And grace is remembering that we're all doing the best we can at any given moment. 

Practical Application and Measurable Results:

All our work must come from a clearly defined felt need, problem or challenge that is being experienced OR the desire to create an environment from the outset that avoids the past pitfalls we've already encountered. 

Then we can capture the emerging practical data that is discovered and use it to set and iterate the direction we're taking.